Western Collegiate Hockey Association
WCHA Commissioner
Bruce M. McLeod
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He has presided over some of the most successful seasons in the conference's long and noteworthy history, including national championship campaigns by WCHA men's member teams in 1997, 2000, 2002, 2003, 2004, 2005 and 2006 and by WCHA women's member teams for eight consecutive seasons in 2000, 2001, 2002, 2003, 2004, 2005, 2006 and 2007.
Recognized as one of the true leaders in all of ice hockey, McLeod has a wealth of experience that covers more than five decades in the sport. From a player and student-athlete in the Western Collegiate Hockey Association in the 1960s, to a member-school administrator in the 1970s, '80s and '90s, and then on to commissioner of the WCHA since the mid-1990s. He is also, pure and simple, one of the game's biggest fans.
McLeod is among a select group of leaders who have had continual impact on the college hockey scene - whether the topic concerns expansion, playing rules, the national tournament, corporate sponsorships, professional issues, television or promotions. His on-going efforts to continue the growth of the college game saw him play a key role in the formation of a new Div. 1 league - College Hockey America - which announced in 2001 that they would name their championship trophy in his honor. He is also a key contributor to the sport of ice hockey on national, international and professional levels and plays a lead role in the Hockey Commissioners' Association. The HCA serves as a springboard of ideas for the six Div. 1 conference's and has recently introduced a national rookie of the year award, the Derek Hines' Unsung Hero Award, a national player of the month award and a national rookie of the month award, a new XM Satellite radio show, and a new web site to promote college hockey - www.playcollegehockey.com.
In recent years, McLeod's tireless efforts on behalf of amateur ice hockey have seen him twice honored nationally - first with the United States Hockey Hall of Fame's first-ever President's Award in 2003 and second with the American Hockey Coaches' Association Jim Fullerton Award in April of 2004. The President's Award is presented to an individual who has made a significant and long-term commitment to the U.S. Hockey Hall of Fame while the Jim Fullerton Award recognizes an individual who loves the purity of the sport of ice hockey - whether a coach, administrator, trainer, official, journalist or simply a fan - and who exemplifies Jim Fullerton, who gave as much as he received and never stopped caring about the direction in which our game was heading.
Since assuming the reigns as Commissioner of the WCHA from the retiring Otto Breitenbach - who had pushed the league to ever-new heights over a highly-successful 10-year span from 1984-1994 - McLeod has continued to move the league forward and add to its continuing evolution via new avenues of prosperity and development. That prosperity has included a lucrative, long-term contract for the men's annual Red Baron WCHA Final Five at the 18,000+-seat Xcel Energy Center in Saint Paul, Minn., one of the premier sports facilities in the country and home to the NHL's highly-successful Minnesota Wild.
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McLeod's productive tenure at the helm of the WCHA has included ever-increasing exposure for the league through expanded marketing efforts, increased television (over 210 games are telecast annually), continuing success for league-member teams, coaches and student-athletes on the ice and in the classroom, record levels of attendance, new avenues and increased levels of corporate sponsorships and promotions, conference championship tournaments (men's WCHA Final Five and women's WCHA Championship) that continue to reach new levels of success, the advent of a weekly conference radio show - This Week in the WCHA - that is heard across five time zones - a significant presence for the league on the web at wcha.cstv.com, and the formation of a new WCHA women's league which began play in 1999-2000 and has now captured national team championships a record eight consecutive seasons.
In addition to its successes in national championship tournament play over the years, the Western Collegiate Hockey Association owns an enviable reputation for producing outstanding coaches and student-athletes, with hundreds upon hundreds of its alumni moving on to successful professional and Olympic playing careers. On top of the more than 200 men's and women's league alumni who have Olympic experience playing for the likes of the U.S., Canada, Italy, Norway, Austria, Germany, Sweden, Finland, and France, conference-member teams and players have also received additional international exposure on a regular basis since 1951. The WCHA has hosted touring teams from the USSR, Canada, Sweden, Czechoslovakia, Latvia, Germany, Italy, Finland, Norway, Switzerland, England and France. Under McLeod, the league has maintained a strong international visibility, having sent men's WCHA All-Star Teams to Europe in both 1998 (Switzerland) and 2000 (Norway), with hopes to make another overseas trip in the future, while the women's WCHA has also regularly put together all-star teams. The 2005-06 season bringing WCHA All-Star Team games against the U.S. National Team at both Xcel Energy Center and the Duluth Entertainment & Convention Center. In 2006-07, the women's WCHA had nine current and seven former players compete at the 2007 IIHF Women's World Championship in Manitoba, with the likes of former and current WCHA stars Carla MacLeod, Caroline Ouellette, and Tessa Bonhomme winning Gold as members of Team Canada.
During McLeod's tenure, the WCHA has captured both the men's and women's NCAA Frozen Four (national championship) tropies in 2000, 2002, 2003, 2004, 2005 and 2006, there have been seven WCHA men's players who have won the Hobey Baker Memorial Award as college hockey's top player in Brian Bonin (UM, 1976), Jordan Leopold (UM, 2002), Peter Sejna (CC, 2003), Junior Lessard (UMD, 2004), Marty Sertich (CC, 2005), Matt Carle (DU, 2006) and Ryan Duncan (UND, 2007) and two WCHA women's players who have won the Patty Kazmaier Award as college hockey's top player in Krissy Wendell (UM, 2005) and Sara Bauer (UW, 2006).
In 2005, the WCHA announced it's inaugural group of 50 WCHA Scholar-Athletes (men and women) and instituted a new playoff format for the women's post-season tournament.
In 2003, the U.S. Hockey Hall of Fame presented McLeod with the first-ever President's Award, presented to an individual who has made a significant and long-term commitment to the Hall of Fame.
"Being honored with the first President's Award was unexpected, but I'm very appreciative", said McLeod. "When I work with various groups, I don't think about recognition such as this. In my many years of working with the United States Hockey Hall of Fame, the pleasure has truly been mine."
McLeod has been involved with the U.S. Hockey Hall of Fame's Faceoff Classic since the game's inception in 1974, when it was first played in the Eveleth Hippodrome. Inititally, as Athletic Director at University of Minnesota Duluth, McLeod helped establish the Faceoff Classic, and now as WCHA Commissioner has helped bring the game into much bigger arenas. Through the years, the Faceoff Classic has become an important fundraising event for the Hall.
"Through Bruce's efforts and commitment to help the Hall, we have this wonderful college hockey game once a year and in many cases our Faceoff Classic has opened new arenas across the country, said Jim Findley, Board of Directors President for the U.S. Hockey Hall of Fame.
In 2001-02, the WCHA celebrated a highly-successful 50th Anniversary Season under Commissioner McLeod with a number of season-long promotions, including the season-long announcement of the 'Top 50 Players in 50 Years' and bringing numerous former players and coaches to Saint Paul for a special anniversary celebration during the WCHA Final Five weekend.
From 1983-96, McLeod was Athletic Director at UMD and over his 25 years of service to that institution he also held titles of assistant athletic director, business manager, and sports information director.
A 1969 graduate of the University of Minnesota Duluth, McLeod was a four-year player on the Bulldogs' hockey team, producing 81 scoring points in 77 games as a winger between 1966-69. As a sophomore, he ranked second in scoring in the WCHA and served as the Bulldogs' team captain in 1968-69.
A native of Fort Frances, Ont., Bruce and his wife, Sande, reside in Highlands Ranch, Colo. He has two daughters (Leah and Shannon) and two granddaughters (Alyson and Lindsey).